“Near me” and other location-based searches (like “SEO expert in Amritsar”) rely heavily on Google understanding your business’s exact location and relevance to that area. To rank well for these searches, your website should include location-specific keywords naturally in titles, headers, and content — such as service pages for each city or area you serve. Combined with a complete Google Business Profile and consistent local citations, this helps Google confidently match your business to nearby searchers. Businesses that rank in the “Local Pack” (the map results shown at the top of local searches) typically see significantly higher click-through and call rates than those ranking only in regular organic results.