YouTube ads allow businesses to reach audiences through video content, using formats like Skippable In-Stream ads (viewers can skip after 5 seconds), Non-Skippable ads, and Bumper ads (short 6-second ads). This lesson covers choosing the right format and targeting options (demographics, interests, or remarketing) based on your campaign goal, along with tips for structuring a video ad’s first few seconds to capture attention before a viewer has the option to skip.