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Google Ads Mastery – Get High-Quality Leads & Sales

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PN
Priya Nair
/
September 7, 2026

Google Ads Mastery – Get High-Quality Leads & Sales

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Marketing

This course will teach you how to create and manage effective Google Ads campaigns that bring real leads and sales — not just clicks. It covers Search, Display, and YouTube ads, keyword research, ad copywriting, bidding strategies, and conversion tracking in a practical, hands-on way using real examples. By the end of the course, you’ll be able to plan, launch, and optimize a Google Ads campaign for any business on your own.

What Will I Learn?

  • Understand how the Google Ads auction system and Quality Score work
  • Set up and structure campaigns, ad groups, and ads correctly
  • Perform keyword research and use match types effectively
  • Write high-converting search ads with the right extensions
  • Choose the right bidding strategy and manage budgets efficiently
  • Run Display and YouTube ad campaigns, including remarketing
  • Set up conversion tracking and link Google Analytics
  • Optimize campaigns through A/B testing and Quality Score improvements
  • Read performance reports and calculate true ROI
  • Plan and launch a complete Google Ads campaign from scratch

Course Content

Google Ads Basics
This topic introduces how Google Ads works, the ad auction system, and the different types of campaigns available on the platform.

Account Structure & Setup
This topic covers how to create a Google Ads account and understand the campaign, ad group, and ad hierarchy that everything else in the course builds on.

Keyword Research & Match Types
This topic covers how to find the right keywords for your campaigns and how match types control how closely a search query needs to match your keyword to trigger your ad.

Search Ads & Ad Copywriting
This topic covers how to write effective search ads and use ad extensions to improve visibility, click-through rate, and overall ad performance.

Bidding Strategies & Budgeting
This topic covers how to set campaign budgets and choose the right bidding strategy to control cost while maximizing results.

Display & YouTube Ads
This topic covers running visual banner ads across websites and video ads on YouTube, including how to remarket to people who have already visited your website.

Conversion Tracking & Google Analytics
This topic covers how to set up conversion tracking to measure what actions users take after clicking your ads, and how linking Google Analytics gives deeper insight into campaign performance.

Reporting & Final Project
This final topic covers how to read and present performance reports, then brings everything together by having you plan and launch a complete Google Ads campaign.

About the instructor

PN

Priya Nair

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2 Courses

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  • Beginner
Durations: 8 hours
Lectures: 24
Students: Max 0
Level: Beginner
Language:
Certificate:

Material Includes

  • Keyword Research Template
  • Ad Copy Templates
  • Campaign Setup Checklist

Requirements

  • A Google account and a valid payment method for ads
  • A website or landing page to send traffic to
  • Basic computer and internet knowledge

Audience

  • Beginners who want to start a career in digital marketing or PPC
  • Business owners who want to run their own Google Ads campaigns
  • Freelancers and marketers looking to add Google Ads as a service
  • Agency employees who want to manage client ad accounts confidently