Conversion tracking allows you to measure specific actions that matter to your business — like purchases, form submissions, or phone calls — after someone clicks your ad. This lesson covers how to create conversion actions in Google Ads, install the necessary tracking tag (or use Google Tag Manager) on your website, and set up conversion tracking for key actions like a “Thank You” page after a purchase or lead form submission. Without proper conversion tracking, it’s impossible to know which campaigns are actually driving results.