Google Search Console is a free tool provided by Google that shows exactly how your website performs in search results. It reveals which keywords your pages rank for, how many clicks and impressions you’re getting, your average position, and click-through rate. It also flags technical issues like crawl errors, mobile usability problems, and indexing status for each page. Setting up and regularly checking Search Console is essential for any SEO strategy, as it’s the most direct source of data straight from Google about your website’s search performance.