A local citation is any online mention of your business’s name, address, and phone number (NAP) — on directories like Justdial, Sulekha, Yelp, or industry-specific listings. Consistent NAP information across all these platforms builds trust with search engines and helps confirm your business’s legitimacy and location. Customer reviews, especially on Google Business Profile, are equally important — both the quantity and quality of reviews influence local rankings and heavily impact whether potential customers choose to contact you. Actively encouraging satisfied customers to leave reviews, and responding to all reviews (positive or negative), is a key ongoing local SEO practice.