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YouTube Marketing Mastery – Grow a Channel & Rank Your Videos

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S
Sanjana
/
September 7, 2026

YouTube Marketing Mastery – Grow a Channel & Rank Your Videos

00
0 Enrolled
Marketing

This course will teach you how to grow a YouTube channel from scratch and get your videos discovered by the right audience. It covers channel setup, video SEO, content strategy, thumbnails and titles, audience retention, and YouTube Ads in a practical, hands-on way using real examples. By the end of the course, you’ll be able to plan, optimize, and grow a YouTube channel for yourself or a client.

What Will I Learn?

  • Understand how the YouTube algorithm and platform actually work
  • Set up and brand a YouTube channel professionally
  • Perform YouTube SEO to rank videos in search and recommendations
  • Design high-converting thumbnails and write click-worthy titles
  • Build a content strategy with consistent series and upload schedules
  • Improve audience retention and build engagement through comments and community posts
  • Read YouTube Studio analytics to guide content decisions
  • Unde

Course Content

YouTube Basics
This topic introduces how YouTube works as a platform, gives an overview of its recommendation algorithm, and covers the different types of channels and content formats.

Channel Setup & Branding
This topic covers setting up a YouTube channel properly and building consistent branding across channel art, the about section, and overall channel presentation.

YouTube SEO
This topic covers how to optimize videos for YouTube's search engine — using the right keywords, titles, descriptions, and tags to help your content get discovered.

Thumbnails & Titles
This topic covers how to design click-worthy thumbnails and write titles that work together to maximize click-through rate without misleading viewers.

Content Strategy & Planning
This topic covers how to plan content around core themes, build content series, and maintain a consistent upload schedule that keeps viewers coming back.

Audience Retention & Engagement
This topic covers how to keep viewers watching longer through strong hooks and pacing, and how to build engagement through the community tab and comments.

YouTube Analytics
This topic covers how to navigate YouTube Studio and understand the key metrics that reveal how well your channel and individual videos are performing.

YouTube Ads Basics
This topic gives an overview of how to promote videos using paid YouTube Ads, including the main campaign types and when to use them.

Final Project
This final topic brings together everything learned in the course by having you build a complete channel growth plan — a portfolio-ready piece demonstrating your YouTube strategy skills.

About the instructor

S

Sanjana

3.94 (16 ratings)

9 Courses

1 students

Start Learning
  • Beginner
Durations: 8 hours
Lectures: 27
Students: Max 0
Level: Beginner
Language:
Certificate:

Material Includes

  • Thumbnail Design Templates
  • Content Calendar Template
  • YouTube SEO Checklist

Requirements

  • A YouTube channel (existing or newly created)
  • A smartphone or camera for recording video content
  • Basic computer and internet knowledge

Audience

  • Beginners who want to start or grow their own YouTube channel
  • Business owners who want to use YouTube for brand marketing
  • Freelancers and marketers looking to add YouTube marketing as a service
  • Content creators wanting to grow views and subscribers strategically