Carousel posts (multiple swipeable slides) tend to have strong engagement since they encourage users to swipe through and spend more time on the post. This lesson covers how to structure a carousel — starting with an attention-grabbing first slide, breaking down information into digestible points across slides, and ending with a clear call-to-action. It also covers basic design principles for static posts, like maintaining consistent colors and fonts to reinforce brand identity, using tools like Canva for beginners.