Social Media Marketing (SMM) is the practice of using social media platforms to build brand awareness, connect with an audience, and drive business goals like website traffic, leads, or sales. Unlike traditional advertising, SMM relies heavily on two-way communication — brands don’t just broadcast messages, they engage in conversations, respond to comments, and build community. This lesson covers the core objectives of SMM (awareness, engagement, and conversion) and why a consistent, authentic presence often builds more long-term trust than one-off promotional posts.